The web is better
when it makes sense.
Korab Emši Technical SEO Specialist
I work at the intersection of search, site architecture and performance — helping complex websites become clearer for people and search engines alike.
01 / About
Curiosity, backed
by careful thinking.
I’m a UK-based Technical SEO Specialist with a particular interest in how websites are built, understood and experienced. My work centres on the foundations: crawlability, indexation, structure and speed.
I’m also interested in what comes next — from modern web platforms to the ways people and intelligent tools find and use information online.
02 / Focus areas
Where I focus
my attention.
Technical SEO &
website architecture
Making complex sites easier to crawl, understand and navigate through thoughtful structure, indexation and migration planning.
Web performance &
Core Web Vitals
Looking beyond scores to create faster, more stable experiences that serve real visitors as well as search visibility.
Modern web technologies
& experimentation
Exploring lightweight, resilient approaches to publishing on the web — and testing emerging ideas with evidence and care.
03 / This site
A place to
think in public.
This website is a home for my perspective on technical SEO, web performance and the evolving web. It is also a place to try ideas in practice, with the site itself as part of the experiment.
More writing and projects will find their way here over time.